Audi unveiled his new A1 concept model
written by Goldmoney
at 22 October 2007
Welcome to the new Audi A1. Or as it is officially known, the Metroproject quattro. It's currently tagged as a design study, but we've already scooped the prototype out on the road.
This concept car is being unveiled to the world at the Tokyo Motor Show next week, but the embargo has been broken by some enterprising souls abroad, so now we're bringing you all the details on the new A1 a week early.
- Is this a new A2 then?
The side profile shows a low, sporty car, and Audi is keen to push the sportiness of its brand. They were banging on about it at the launch of the new A4 and officials can't stop talking about 'driving pleasure'.
Looking very like the Shooting Brake concept from the 2005 Tokyo Motor Show, the A1, sorry, Metroproject quattro, has twin pipes and those distinctively styled rear lights, designed to resemble a space ship. Apparently.


This is the official design sketch for the concept, and it’s exactly the same sketch that CAR Online got hold of back in July.
Our man Georg Kacher is very well connected in Ingolstadt, you see - which is why he can obtain images like this three months early.
There’s a flat-bottomed steering wheel like on the RS4, low mounted ventilation controls like those found in the TT and R8, and a few other lovely details as well, which we'll come to in a moment.
The gearbox is Audi’s S-tronic (nee DSG) system, for rifle-bolt gearchanges up and down the box. This will be available on the production A1, too.
- What on earth is that?





And despite the hybrid system, there's still a 240-litre boot. Which is bigger than a Mini's.
- Anything else?
The lithium-ion battery provides a 62-mile range when in runs on pure electric power, and can recharge from any power socket. Combined with stop/start technology, Audi claims a cut in fuel consumption of 15 percent, so this car does 57.7mpg and only emits a mere 112g/km. Very handy.
- Is it quite sprightly then?
- The Audi what?
That means you can take it out of the car and use it as an MP3 player or as a navigation device. It's basically Audi's MMI system in your hand: for instance, from inside your house you can turn on the car's heating while you're getting ready in the morning.
We're very excited about this car, and its arrival should prove more timely than the A2's. Had that car arrived today, it would've surely sold as well as the Mini, but it was hampered by high cost, tricky aluminium construction and low volumes. How times have changed.