Lamborghini personalisation

Lamborghini will expand its Ad Personam personalization range at the Detroit Motor Show. The Italian supercar maker claims to have drawn on inspiration from the fashion world in order to create the latest interior and exterior colours.

The Gallardo Spyder (centre) is painted in Marrone Apus, a colour Lambo describes as ‘halfway between brown and black’, but there is a golden reflection due to a special pigment in the paint. It’s Lamborghini’s second matt paint, approved after the success of such a finish on the Reventon.

Of more interest though is the fetching Blu Cepheus hue on the pair of LP640s. Apparently it's inspired by the purity and transparency of polar ice. The interior of the LP640 Roadster features untreated Tuscan leather which changes colour over time with natural wear.

Lamborghini is strongly focusing on the Ad Personam personalization program due to the importance of offering customers the widest range of possibilities for individualizing their cars. This allows them the ability to reflect their own personality and style,

said Stephan Winkelmann, president and CEO of Automobili Lamborghini. It's a move to keep Lamborghini's two model range feeling fresh, and the company plans more special cars for the Geneva Motor Show in March 2008.