Vauxhall's New Company Badge

Vauxhall has redesigned its griffin badge - and the new Insignia is the first car that will bear the new mascot. It's a typically modern rebranding: the graphic designers have zoomed in on the upper torso of the griffin, giving it a sharper, modern look and the word Vauxhall is now incorporated in the badge.

The company's grille-wide V front end will be abandoned, the new grille preferring an Opel-style roundels, enlarged and sitting slap bang in the middle of the grille. It's not all change, however. The griffin still grasps hold of the V pendant.

GM's head of design in Europe, Mark Adams, says the re-branding is designed to echo the fresh direction of Vauxhall/Opel's cars. It reflects the new found confidence we feel the brand is showing... it hasn't changed much since the 1980s and 1990s and the actual emblem itself needed to change.

There's the usual designer speak too, of course. The rounded shape of the new badge reflects the sculptural artistry of our brand; the sharper, technical lines reflect our German precision.